Social media plays a crucial role in digital marketing success by enabling businesses to connect with their target audience, enhance brand visibility, and drive engagement. It allows for personalized communication, real-time interaction, and targeted advertising, helping marketers reach specific demographics. Social media platforms also facilitate content sharing, building trust, and boosting conversions. By leveraging analytics, businesses can track performance and refine strategies, ensuring higher ROI and improved digital marketing outcomes. Enrol in FITA Academy to develop a stronger grasp of Digital Marketing concepts.
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